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Digitalisation – one of the keys for ports’ integration into reinvented maritime industry

Digitalisation

Digitalisation, risk management plus a focused approach to sustainability are imperative for ports’ smooth transition to the exponential maritime landscape

In a recent webinar organised by International Association of Ports and Harbors (IAPH) and the Indian Ports Association for South Asia, various issues were identified as keys to facilitate business continuity in the post-pandemic recovery phase. Sudhir Kanvinde, executive director (IT) at the Indian Ports Association, said every port needs to ensure it can be efficient and cost-effective through integrated port and community systems.

Risk Management and sustainability
Upul Jayatissa, additional managing director of Sri Lanka Ports Authority shared how he maneuvered the pandemic conditions with a risk and resilience approach. He implemented 14-day shifts with comprehensive testing, recruited former colleagues, port workers and other temporary staff to sustain port operations. All personnel also had to adhere to a set of standard operating procedures.

Claudia Mariconda, head of sustainable transition at the Port of Antwerp noted the approach to enable high levels of port performance is through ensuring operations are aligned with relevant UN Sustainable Development Goals – with reference to the viability of the import of renewable energy.

Adopting digitalisation
Dr Patrick Verhoeven, managing director of International Association of Ports and Harbors (IAPH), concluded the common challenge faced by worldwide ports is emergency preparedness to negotiate the crises, plus the pertinent need to accelerate adopting digitalisation at the ship-shore interface to improve safety and efficiency throughout the maritime supply chain. He noted ports too need to focus on energy transition in order to decarbonise in alignment with IMO targets.

Digitalisation is essential to enable business continuity in today’s business landscape drastically changed by the COVID-19 pandemic. Optimum cash flows and service quality would be the main challenges traditional business owners face in 2021. Since the imposing of the pandemic-induced travel restrictions and safety measures, almost all interactions and transactions could only be performed digitally.

Digitalisation for maritime services
Speed of communications sharply accelerated with digitalisation. As a result, numerous processes were streamlined for efficiency and ease. The most significant advantage from online transactions is the service quality through providing relevant on-demand products with competitive rates. Additionally, with a route to direct dealings with authorised suppliers and service providers working with ports, buyers can also enjoy substantial cost-savings.

Ling Yang, CEO of Marine Online notes, “The maritime industry is growing exponentially from the effects of the pandemic, with emphasis on digitalisation to sustain the global supply chain. With our eCommerce platform, we aim to provide all clients a seamless procuring process, paired with reliable service providers and prompt delivery. As a gesture of enhanced service, we are pleased to offer credits issued by Marine Online to registered customers. It enables prompt payment to all procured services to our service providers.”

Marine Online is a specialised eCommerce platform for the maritime industry; an 8-lane gateway to essential maritime services. Its web + app integrated one-stop platform enables safe and secure dealings for both shipowners and suppliers; having full control of their transactions in terms of precise specifications according to business needs. All suppliers and service providers are stringently selected for cost-efficiency, service standards and reliability. Shipowners can also enjoy competitive rates for products through volume consolidation with other fellow purchasers.

 

Sources:
Port Strategy
Statista

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